Brainstorming Works Best in Cross-Functional, Less Specialized Efforts, Says Management Insights Study

Very interesting study!!!!!!!

Brainstorming Works Best in Cross-Functional, Less Specialized Efforts, Says Management Insights Study

HANOVER, MD, December 9, 2009 – Applying brainstorming techniques to new product development works best when the collaboration employs participants from varied specialties gathering to develop a less complex product, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS^®).

http://www.informs.org/About-INFORMS/News-Room/Press-Releases/Brainstorming-Research