One of
the best advice I have read about Personal branding
Branding is such a hot topic today with a lot said about defining your brand and I hear this stuff and think, “yeah and you can put lipstick on a pig, but it is still a pig.”
Much of this advice ignores the facts that:
•Branding does not happen overnight; it takes years and is an ongoing process
•You can brand any old thing, but the only worthwhile thing to brand is a superior product that once sampled will be admired and respected. This calls for constant brand enhancement; for a professional, read the skill development that increases credibility and visibility
Branding is not an activity for those yearning for instant gratification. You have to:
•Work at focusing and developing the product that is you over the long haul, this demands a commitment to ongoing skill development (product development) as part of a pro-active career management initiative
•Commit to a steady long-term program of skill development, constant improvement of your credibility leads to steadily increasing visibility.
•Commit to professional connectedness, becoming involved with your profession and the people within it who are similarly committed: the members of the inner circle at the core of every department, company, professional association and industry sector.
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