| AUGUST 13, 2009 |
| Women, Shopping, and Happiness |
| Women control almost $12 trillion in consumer spending, 65% of the global total. By 2028, they will control 72% of worldwide consumer spending. But contrary to stereotype, a BCG survey of over 12,000 women in 22 countries found that only 5% of women say shopping makes them extremely happy, compared to pets (42%), sex (27%), and food (19%). |
| Source: BCG |
Thursday, August 13, 2009
Now we know who spends most on shopping and still not happy with what they buy
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